Tag: mediaTrust
mediaTRUST Romania joined Romanian specialized organizations BRAT and ARMA
mediaTRUST Romania is, starting 2014, member of Romanian Bureau of Transmedia Audit (BRAT) and of Romanian Association for Audiences Measurement (ARMA). As BRAT member, mediaTRUST will receive SNA FOCUS – […]
Analysis: Volksbank, Romanian Commercial Bank and Bancpost – the banks with highest advertising volumes in 2013
Volksbank, Romanian Commercial Bank and Bancpost are the banking institution with the highest volumes invested in advertising in 2013, according to an analysis made by MediaTrust. During 2013, Volksbank ranked […]
Victor Piturca and Andreea Marin – most publicized celebrities in October – November
Andreea Marin holds the first place in the top of the most publicized female celebrities in the print press, for the second month in a row, with 137 mentions, according […]
mediaTRUST analysis: Premium car brands’ media and advertising visibility in Romania
mediaTRUST Romania made an analysis on media and advertising visibility for the main premium brands from the automotive industry. BMW, Audi and Mercedes continue to compete for the first place […]
Mobile operators and their ad campaigns in Romania in H1 2013
Orange, Vodafone and Cosmote, the main players on Romanian mobile telephony market, are among the advertisers investing the biggest budgets and having the highest ad volumes in H1 2013 . […]
mediaTrust: Most quoted Romanian media sources in May
Hotnews.ro, Realitatea TV and Antena 3 are the media sources most quoted in the print press in May, according to a mediaTrust report based on 438 materials referring to printed or […]
A lawyer, 1st first in the top of female public figures most present on TV in May
Lawyer Paula Iacob is top female public figure present on TV in May, with 15 presences, according to a mediaTRUST study. Second was the senator Gabriela Vranceanu Firea (12), on […]
Top automotive brands with the biggest advertising volume in the first five months of 2013
Despite the negative forecasts on market’s evolution, car makers keep promoting their products. mediaTRUST made an analysis and spotted the most visible car brands, from advertising’s point of view, during […]
mediaTrust analysis: Antena 3 – most frequently quoted media source
mediaTRUST made a top of the most quoted media sources in April, with Antena 3 and Hotnews.ro topping the rankings, while Romania TV also made its way to the first places. […]
mediaTrust: Gabriela VrAnceanu Firea, Ecaterina Andronescu and Andreea Pora – top of female public figures present in TV studios in April
Ecaterina Andronescu, Gabriela Vranceanu Firea, Andreea Pora and Alina Gorghiu are first in the top of women with most presences in TV studios, a mediaTRUST analysis shows. Ecaterina Andronescu (Social […]