Tag: millennials
Starcom Romania launches the Purchase Journey study
Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as […]
ZenithOptimedia: For Millennials, understanding happiness is decisive for consumer-brand interaction
Millennials generation approaches happiness in a radically different way compared to other generations, a fact that has profound implications over brand marketing, according to the most recent global study – […]
Studiu Ericsson ConsumerLab: Generation Y and the ideal company
A new study from Ericsson ConsumerLab shows that Millennials think personal communication during work hours is a right not a benefit and they expect to stay connected at work . […]