Tag: Millward Brown
JWT brings BrandZ data to life with the launch of Brand Toys
JWT recently launched Brand Toys, the world’s first online brand visualization tool, which allows users to compare the character and personality of over 3,000 brands across the world. Users will […]
Apple is world’s most valuable brand
Apple became world’s most valuable brand, overtaking Google, with an estimated brand value of more than $153bn, according to BrandZ Top 100 ranking of the most valuable global brands, compiled by Millward […]
50 Years of Advertising Research, celebrated by Journal of Advertising Research
A comprehensive assessment of 50 years of advertising research is the subject of a highly anticipated special issue of the Journal of Advertising Research, sponsored by Millward Brown, to be […]