Tag: MMA
Cannes Lions launches a 2-days customized program for CMOs, led by Jim Stengel
The Cannes Lions CMO Accelerator Program with Jim Stengel, sponsored by the Mobile Marketing Association, is an exclusive opportunity for a select group of Chief Marketing Officers and Senior Marketing […]
Mobile Circus, at Cannes Lions 2012
Cannes Lions, Mobile Marketing Association (MMA), leading global trade association for the mobile industry, and Velti, leading global provider of mobile advertising and marketing technology, announced Mobile Circus, a program […]
MMA released a Mobile Couponing Best Practices and Guidelines
Mobile Marketing Association published “Guidelines and Best Practices in Mobile Price Promotions”, created by MMA’s Mobile Couponing Committee and designed to provide marketers, merchants, wireless carriers and others with an […]