Tag: mobile
Meta and BETC celebrate passion for rugby in a new TV spot for the World Cup
Meta, Official Supplier of the Rugby World Cup France 2023, is bringing its Superfans to life with a multi-channel communication plan designed by BETC Paris. Present on Meta’s applications and […]
McDonald’s celebrates moments of togetherness with the launch of ‘The Alternative Christmas List’
McDonald’s is changing the meaning of ‘Christmas lists’ this year as it launches The Alternative Christmas List, a campaign anchored around a mobile experience accessed through the McDonald’s App, led […]
Report: Mobile advertisers have their say on privacy-first marketing
Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, released the full report […]
AudioMob raises $14million in series A funding valued at $110million
AudioMob, tech company that develops in-game audio ads bridging opportunities between audio and mobile, announced that it has successfully raised $14m for its series A funding. The funding came after […]
Ogury launches Header Ad, a non-intrusive mobile format
Ogury, a tech leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. […]
Mobile Game for Fashionistas Attracts 8M Players in 5 Months
An engaging social game for women “Pocket Styler” attracts 2M downloads in launch month alone, collaborates with designers to create trendy in-game content, and yet to collaborate with designer brands […]
Mobile Contactless Payment Transaction Volumes to Grow by 92% Globally by 2023, Outpacing Card Volume Growth
A new report from Juniper Research has found that transaction volumes for mobile payments will grow from 26 billion in 2021 to 49 billion in 2023; representing a growth of […]
Hawk Expands Its Omnichannel Capabilities With Anzu’s In-Game Advertising Platform
Hawk Platform (formerly TabMo), the creator of cross-channel demand side platform (DSP) Hawk, has today announced a global partnership with Anzu,the world’s most advanced in-game advertising platform. The deal enables […]
Tappx Acquires PlayOn Content to Boost Publisher Video Strategies
Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetization platform. The acquisition […]
Electronic Arts acquires Playdemic, makers of the highly successful Golf Clash mobile game, from Warner Bros. Games and AT&T
Electronic Arts, AT&T and WarnerMedia announced the sale of Warner Bros. Games’ Playdemic, Ltd., the mobile games studio responsible for Golf Clash, to EA. Under the terms of the agreement, EA […]