Tag: mobile advertising
IAB’s AdEx Benchmark: Mobile advertising up in 27 markets across Europe
IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report – the definitive guide to the state of the European digital advertising market. The report reveals […]
Study: Global mobile advertising revenues tops €63BN in 2016
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to […]
Zenith forecasts 75% of internet use will be mobile in 2017
Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% […]
Teo Migdalovici @ #MobileAdvertisingCongress: Living several lives at once and being potentially independent from any geographical restriction is the mobile’s generous gift to my generation
Teodora Migdalovici, Ambassador Cannes Lions in Romania, is one of the speakers at this year’s edition of the Romanian Mobile Advertising Congress, an event scheduled to take place in Bucharest […]
adQuota expands to Poland
Danish headquartered mobile SSP adQuota expands its Polish operation by acquiring mobile experienced entrepreneurs previously engaged in a joint venture with Adello Polska, adQuota’s biggest competitor in Poland. The enterprise will […]
BBC World News study: Mobile advertising, more effective than desktop ads
BBC World News and BBC.com/news have released recently the results of the world’s first global study into the usage of mobile devices by affluent consumers, a research conducted by Millward Brown. […]
Expo Media and Vodafone Romania launch Mobile Marketing Challenge 1.0
Expo Media and Vodafone Romania are launching Mobile Marketing Challenge 1.0. Young creatives could apply for the competition by presenting an own and innovative concept for mobile marketing campaign until March […]