Tag: monitoring
Nivea tops the cosmetic brands with highest advertising volume in Romania
Nivea dominates the top of cosmetics / personal care brands in Romania in terms of advertising volume, with 15,872 ads that run between January 1st – April 30th 2014, worth EUR 26,88M at rate […]
Valentine’s Day and the Romanian advertising
Valentine’s Day is the opportunity that Romanian merchants are speculating to the max and this is visible in their promotional campaigns, according to a mediaTRUST monitoring. Between 1-14 February, there […]
mediaTRUST Romania joined Romanian specialized organizations BRAT and ARMA
mediaTRUST Romania is, starting 2014, member of Romanian Bureau of Transmedia Audit (BRAT) and of Romanian Association for Audiences Measurement (ARMA). As BRAT member, mediaTRUST will receive SNA FOCUS – […]
mediaTrust: Gabriela VrAnceanu Firea, Ecaterina Andronescu and Andreea Pora – top of female public figures present in TV studios in April
Ecaterina Andronescu, Gabriela Vranceanu Firea, Andreea Pora and Alina Gorghiu are first in the top of women with most presences in TV studios, a mediaTRUST analysis shows. Ecaterina Andronescu (Social […]
Romanian media gave extensive attention to Eurovision 2013
The 58th edition of the European song contest Eurovision has been extensively debated in the media and has generated many controversies, according to a mediaTrust report that presents the musical event’s visibility […]
mediaTrust: European Drinks, Procter&Gamble and Reckitt Benckiser – most active advertisers in Romania in March
European Drinks, Procter&Gamble and Reckitt Benckiser are the advertisers with the biggest visibility in the media, in March, according to mediaTRUST, one of the leading providers of monitoring services. In […]
mediaTrust monitoring: Adriana Bahmuteanu and Victor Piturca – most publicized celebrities in the print media
Adriana Bahmuteanu, Loredana Groza and Anamaria Prodan are the female celebrities most publicized in the print media, during the interval March 15 – April 14, according to a mediaTRUST report. In the […]
Penny Market, Lidl and Carrefour – retailers that invested the most in advertising in Romania in Q1
A MediaTrust study quoted by Retail-FMCG.ro shows that, on Romanian market, Penny Market, Lidl and Carrefour are the retailers with the highest volumes of advertising in Q1 . This way, Penny […]
Black Friday – most promoted event between 19-25 November
Black Friday, the day during which Romanian retailers announced discounts that went up to 90%, is an event Romania imported from US and represents the opening of discount holidays season. […]
Study: Romanian politicians like being on TV
Romanian politicians Aurelian Pavelescu, Dan Diaconescu, Mihail Neamtu and Corneliu Vadim Tudor are the political leaders most present on TV in September, according to a media TRUST monitoring report covering […]