Tag: online advertising
IAB study: Romanian online advertising on the rise again: 22 % in 2018 versus 2017
2018 was one of the best years for the online advertising in Romania, which posted a growth of 22% compared to the previous year, to RON 271,8 million, a first […]
Public debate launched by Romanian BRAT on the new code on personal data handling in marketing and online advertising
Romanian Bureau for Transmedia Audit (BRAT) launched a public debate for the first version of a Code regarding the handling of personal data in marketing and online advertising sectors. The […]
Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth
IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market. The […]
IAB’s AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark
IAB Europe announced on May 23rd, at the annual Interact conference, hat online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The […]
2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics
The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its […]
IAB’s AdEx: Online advertising, up 13.4% to €18.6BN for H1 2016
IAB Europe, in collaboration with IHS Markit, has released AdEx Benchmark H1 2016 study, with data revealing that online advertising went up 13.4% to €18.6bn for the first half of 2016, […]
Romanian Transmedia Audit Bureau and TailWind, together for a special edition of Media Research Day
The importance of data on digital media consumers, online sales automation phenomena and new data related to Internet’s usage in rural areas are just a few of the subjects to […]
Tailwind study: Major trends and changes of programmatic ad buying and selling process within Central Europe
TailWind, programmatic trading and ad-tech solution specialized company part of TDG, announced the results of its first study on CEEMEA programmatic trading status. The research, made together with AppNexus, offers an […]
Avangate, 11th in a top 20 of the best affiliate networks
Avangate, digital commerce solution provider trusted by thousands of Software and Online Services companies to grow their business worldwide, ranked 11th in Online Advertising Blue Book Top 20 CPS Affiliate Networks […]
RTB House appoints new managers for Western Europe, Poland and UK
RTB House, international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB), extends its sales management force by adding new members to its team: Robert Geruszczak, Artur […]