Tag: opinion
Madalina Tataru: A brands’ activity needs many Checks, same as a human being, in order to be Healthy
Madalina Tataru is Data & Analysis Manager Digitas Romania, she is an advertising lover, digital at heart, with a touch of curiosity stolen from the faculty she has graduated: Journalism […]
Henry Joyce (TMW Unlimited): Handling Hot Potatoes – Brand Behaviour in the Culture War Era
Last Friday saw the latest battle in the continuous culture wars of our times. The most recent skirmish occurred online after Hasbro announced that it was dropping the ‘Mr’ from […]
Sarah Gilbertson (Impact): Why streamlined partnership programmes are the future
Sarah Gilbertson, Enterprise Sales Manager, Radius by Impact, gave us her opinion on streamlined partnerships and the reasons why they represent the future. In an opinion for AdHugger, she said: […]
Mia Munteanu (Marks): Stand out from the crowd and start making a difference, nobody will do it for you
As March is a month when women are celebrated, AdHugger asked a few professionals with a remarkable career to tell us their views on developing their career as women working […]
Lucia Mastromauro (Adform) in Women’s Month Comments: Diversity is the key to innovation
As March is a month when women are celebrated, AdHugger asked a few professionals with a remarkable career to tell us their views on developing their career as women working […]
Georgiana Dragomir (Grapefruit): My development took determination
As March is a month when women are celebrated, AdHugger asked a few professionals with a remarkable career to tell us their views on developing their career as women working […]
Appetite Creative’s predictions on 2019’s digital trends
As 2018 draws to a close, Jenny Stanley, Founder and CEO of Appetite Creative Solutions, gives her predictions of what lies ahead for the digital advertising industry in 2019. Google Marketing […]
Brand loyalty: chronicle of a death foretold
by Ionut Rosca, Behaviour Planner at g7 Romania Brand loyalty has been on everyone’s lips these past years, with some voices prophesizing a sense of impending doom in response to profound cultural […]
Insights on Eurobest 2017 with Andreea Ghenoiu, Romania’s Promo&Activation juror
As the echoes of the New Year’s holidays are almost gone, lets take a look back to the creativity festival that closed the ceremonies celebrating great ideas in 2017. Andreea […]
Andreea Burlacu (Friends\TBWA): PR, Jung and the brand matrix
In a new era in which we are talking about continuous innovation, I like to play with old tools, dressed in new clothes. We are determined and decided to reinvent […]