Tag: optimization
MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence
MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its intelligent solutions offering. Currently in beta testing by the MGID creative team […]
Fresh Relevance launches Multi-Armed Bandit for intelligent and automatic campaign optimization
Fresh Relevance, a versatile personalization and decision engine, launched recently its new Multi-Armed Bandit, which breaks new ground in intelligent, automatic campaign optimization for online retailers. The new functionality […]
Analytic Partners appoints Andy Gallagher as Vice President of Client Engagement
Global leader in measurement and optimization solutions, Analytic Partners, appointed Andy Gallagher as Vice President of Client Engagement. Based in the London office, Gallagher will be responsible for supporting clients […]
Anzu.io and Nielsen team up to bring advanced brand lift measurement to In-Game advertising
Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns, driving […]
TeCOMM to help e-businesses convert by using big data
TeCOMM Cluj aims to help e-businesses to convince their non-buying customers, exploring together with them Empowering Customer Using Big-Data theme. The mentioned theme of discussion is focused on 3 main areas: conversion of those […]
International e-commerce and online marketing experts to participate to GPeC Summit
GPeC Summit will take place on May 11-13, in Bucharest, marking 10 years of GPeC (Gala Premiilor eCommerce – eCommerce Awards Gala n.red.) and brings together an impressive line-up of speakers. The special guest […]
André Morys and John Ekman to be present at GPeC, in the end of November
Two renown international specialists in conversion optimization, André Morys and John Ekman, will be present as speakers for the first time in Romania on November 27th, at GPeC (Gala Premiilor eCommerce). […]
Romanian White Image, triple accolades at MarketingSherpa’s Email Marketing Awards 2014
Romanian White Image, a company specialized in optimizing communication processes, received 3 Honorary mentions at MarketingSherpa’s Email Marketing Awards 2014, the most important international competition that awards efficiency in […]
Publicis Groupe shopped for a digital marketing and consulting agency in India
Publicis Groupe announced the acquisition of Convonix, one of India’s leading digital marketing consulting firms based in Mumbai. The company will align with Starcom MediaVest Group (SMG) in India to […]
8team – optimization of campaigns, from Leo Burnett Group Romania
Leo Burnett Group Romania continues its online investments and launches a new company, 8team,though which it consolidates on long term group’s strategy in digital. 8team is specialized in digital campaign optimization […]