Tag: outdoor
World Out of Home Organization schedules first world tour for 2021 – Toronto congress postponed to 2022
2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, […]
Romanian Initiative and Profero transformed outdoors from product promo support to #StayAtHome traffic limiting instruments
Initiative and Profero launched #StaiAcasă (#StayAtHome), through which a series of traditional and digital OOH panels in Bucharest change their usual function, to promote products and services aimed to increase […]
COVID-19 cancels World Out of Home Organization ‘s Toronto 2020 Congress
The World Out of Home Organization announces with regret that its planned Toronto Congress from June 3-5 is cancelled due to the spread of the COVID-19 virus and consequent travel […]
Leo Burnett London makes people think about McDonald’s without ever mentioning McDonald’s in new outdoor campaign
Building on the brands heritage of iconic out of home advertising, this latest installment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big […]
23red and City to Sea use Ocean screens to offer Hydration Stations (water on tap) in run up to National Refill Day
In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to […]
Amstel Radler and Publips Serviceplan create giant billboard in Madrid
A popular new Amstel Radler campaign from Publips Serviceplan has sparked huge national debate with a 238m² canvas made of real lemons that was put up during the summer on […]
BeTV and FCB Happiness built walls to promote Sacha Baron Cohen’s new series
Sacha Baron Cohen, the master of mockumentary television, strikes again with his new hit series ‘Who is America?’ – a show that has already pissed off Dick Cheney, the NRA, […]
FCB Bucharest uses outdoor to promote Romanian Rugby Federation’s next games
Romanian National Rugby team has 2 important test games, one with Samoa and one with Tonga. The 2 games represent a training for Stejari team when is comes of the […]
Cannes Lions 2017: McCann New York’s ‘Fearless Girl’ wins three Grands Prix
Cannes Lions unveiled the winners in PR, Outdoor, Glass, Print & Publishing and Promo & Activation Lions, with the jurors from PR, Outdoor and Glass championing gender equality, each awarding […]
BRAT launched SAO, first study in Romania to measure OOH audience
Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO […]