Tag: Pegas
Cohn&Jansen JWT salutes George, a BCR innovation
George, the new digital banking platform from BCR, was launched in Romania by Cohn&Jansen JWT. Developed for Romania by BCR alongside Erste Group Bank’s start-up fintech, the platform George is […]
Romanian bicycles and shirts producers launch a collection of shirts for bicyclists
Romanian bicycles producer Atelierele Pegas and the shirt producer Braiconf joined forces and call those using bicycles to „Dress at 4 spokes”. The two Romanian brands with tradition worked together […]
#pegasdor, global campaign targeting Romanian diaspora launched by oldest Romanian bicycle brand
Pegas, the oldest Romanian bike brand, launched a global campaign targeting Romanian diaspora, under the hashtag #pegasdor and which taps into nostalgia, giving Romanians living abroad a chance to connect with friends and family […]
Romanian Pegas launched The War of Spokes – Episode 1
Romanian Pegas launched The War of Spokes – Episode 1, a campaign aiming to encourage urban cycling in Romania. The campaign was launched by Pegas on November 23rd and is aimed to support the […]
Pegas creates a new bicycles collection together with its fans, in a campaign signed by Publicis Romania
Pegas 2014 collection was created especially to communicate the new positioning of the brand, Pegas – The Urban Bicycle. In the newly launched campaign, Pegas consolidates its positioning, continuing the […]
Publicis and Pegas inaugurated People’s Internet
Romanian Publicis and Pegas, brand of bicycles, inaugurated, in a campaign started on Romania’s National Day, People’s Internet, that offer Romanians the chance to remember the Golden Era (as the […]