Tag: PepsiCo Romania
IAA´s Romanian Chapter – new board and censors commision
IAA Romania´s General Assembly elected a new Board and a new Internal Censors Comission for the 2024-2026 term. The election of the Board and Censors Commission also marked the start […]
Win with the best movie duo and Bobonete, in the first national promotion Pepsi and Lay’s, signed by DDB Romania
Pepsi and Lay’s are two brands always up for fun times together and that have always known how to surprise the consumer, the first national promotion fitting perfectly into these […]
Prigat launched a new campaign in Romania, Mea Pulpa
Prigat Romania launched the Mea Pulpa campaign to communicate its new assortments of juices with citric pulp. The campaign runs in July and August 2014 and includes a TVC that uses a […]
UPDATED: Lay’s bet on 2 celebrities, Puya and Cabral, in its latest campaign in Romania
(adds info on the campaign from agency’s side) Cabral and Puya are starring in a new Lay’s campaign, “Lay’s comes with a super-pot, money in the bag and in the […]
GolinHarris transformed Pepsi in summer’s currency
Romanian PR agency GolinHarris came up, this summer, with an innovative campaign for its client, Pepsi, transforming the Pepsi cans in season’s currency. The campaign targeted Pepsi drinkers, that were […]