Tag: performance marketing
Publicis Groupe Announces Advertise BG Acquisition in Bulgaria
Publicis Groupe acquired Advertise BG, one of the leading performance marketing agencies in Bulgaria. The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to […]
Starcom appointed as UK performance marketing agency for investment company abrdn
Starcom, part of Publicis Media, has won the UK & EMEA digital assignment for global investment company, abrdn, as part of a competitive pitch. The assignment will be led from […]
Matt Sheppard (Impact): Cookies. It’s been sweet but it’s time to say goodbye!
Matt Sheppard, Customer Success Manager EMEA Impact, has worked in the performance marketing industry for over seven years and has held senior roles at cashback giant Quidco as well as Navigate […]
Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”
Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. […]
Tug appointed Trefor Thomas as its new Global Chief Creative Officer
Tug, the international Digital Performance Marketing agency, announced the appointment of Trefor ‘Tom’ Thomas to the role of Global Chief Creative Officer, reporting into Nick Beck, Tug Founder and CEO. Thomas […]
A new performance marketing agency launched in Romania: Edge by 2Performant
2Performant Network S.A., owner of 2Parale affiliate platform, launched Edge, full service performance marketing agency that aims to manage, in its first year, media budgets of over Euro 3M. Edge is […]
ForestView launched in Romania, with an ex-Romtelecom director assuming the management
ForestView, digital agency focused on performance marketing part of Thinkdigital group, officially launched in Romania. The new company will be managed by Alina Petri, former eBusiness & Advertising director at Romtelecom. […]