Tag: positioning
A brand celebration: Romanian Joe turned 20 and is “easy irresistible”
Nestle Romania celebrated the 20th anniversary of its Joe brand, during an event that bought together, in Timisoara factory, employees, representatives from authorities and partners. The anniversary was a step […]
Romanian Godmother rebrands and adopts a new positioning
Romanian full-service agency Godmother rebranded, in the start of March, adopting a visual identity closer to its personality and introducing a brand character to represent its actual positioning. Compared to […]
Bucharest has a tourism marketing plan for 2011-2015 and a slogan for it
Romanian Tourism Ministry organized, on August 8th, a consultation with the tourism factors that activate in Bucharest regarding the touristic marketing plan for 2011-2015, a program to be finalized by […]