Tag: Praktiker
Golin to communicate for Praktiker in Romania in 2017
Golin Romania was designated to develop the strategy and handle the PR and social media campaigns support for the campaigns the DIY retailer will handle in 2017. Golin was commissioned […]
Praktiker, new image campaign in Romania
Praktiker Romania (DIY sector) launched a new image campaign that supports the repositioning of the brand on an emotional territory. The campaign was launched with a series of 3 TVCs […]
DDB is Praktiker’s new brand agency in Romania
DDB Romania signs the new Praktiker repositioning campaign, after winning a creative pitch organized after the retailer was taken over by the businessman Omer Susli. We wanted for a long […]
Study: Praktiker Romania has a strong emotional tie with its consumers
Praktiker Romania is the first do-it-yourself retailer on top of chain stores, having the highest index of attachment with its consumer, according to “Emotional Branding” study, made by 360insights. The […]
Praktiker changed perception over its prices with a campaign signed by Leo Burnett & Target
Praktiker and Leo Burnett&Target launched on the market, in June 2012, “Praktiker. You can afford even with low income” campaign. The campaign aimed to change clients’ perception that Praktiker had […]
Lowe&Partners sets the basis for the biggest Romanian DIY community in Romania, on Facebook
Lowe&Partners set up the basis for the biggest Romanian DIY community in Romania, on Facebook, where Praktiker Romania’s page reached, in just 6 months, to over 65,000 fans. The increase of […]
Praktiker 10 years – celebrated with a promotional campaign signed by Lowe&Partners
Lowe&Partners prepared for Praktiker a promotional campaign during which everyone wins. The campaign celebrates the 10 years of activity for Praktiker in Romania and aims to award loyal clients with […]
Praktiker and Leo Burnett help you to afford stuff, even with small incomes
“Praktiker. You can afford it even with small income” is the new campaign launched by Leo Burnett and Praktiker Romania. The ad campaign aims to inform consumers about new price […]
Praktiker, Lowe & Partners and GolinHarris award “10 point ideas”
Lowe&Partners created the integrated communication campaign “10 points ideas” for the 10th anniversary since Praktiker was launched on Romanian market. The campaign aims to encourage Romanians creativity and to promote […]
Lowe & Partners and GolinHarris are Praktiker Romania’s agencies; so is United Media
Following a pitch organized in 2011, Praktiker Romania selected the agencies Lowe & Partners and GolinHarris Bucharest for integrated creative, strategy, BTL, PR and digital services. The pitch was attended […]