Tag: programmatic advertising
Ozone publishers scale investment to meet growing advertiser demand
The Ozone Project announces significant investment to accelerate its growth as the UK’s leading premium digital advertising platform, and establish an advertising center of excellence for its publishers. In response […]
Peter Szyszko (White Bullet): In-housing programmatic? Don’t forget about internet safety
In-housing the buying and planning of programmatic advertising has been among the top priorities for many brands over the past year or two, says Peter Szyszko, founder and CEO White […]
The Ozone Project appoints Sophie Raptis from News UK to elevate digital campaigns for brands
The Ozone Project, the only transparent and brand safe platform for programmatic advertising, today announces the appointment of Sophie Raptis as Client Director. Sophie will be managing relationships with brands […]
IAB Europe survey: Programmatic display advertising set to rise in Europe
Programmatic purchases of digital display advertising are set to increase in Europe, a new IAB Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 […]