Tag: programmatic buying
IAB Europe launches first pan-European Programmatic Trading White Paper
IAB Europe supports the development of Programmatic Trading by educating the market and developing strategies for promoting and growing its use as an essential marketing tool in Europe, including sizing the […]
IPG Mediabrands launches Cadreon for CEE
Initiative Media, BPN Romania and Universal Media, part of Interpublic MediaBrands, announced recently the launch of Cadreon, new programmatic buying hub localized in Hungary and which will service Central and East […]