Tag: Publicis Groupe
Publicis Groupe to buy Influential
Publicis Groupe entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital […]
Nannette LaFond-Dufour joins Publicis Groupe as Chief Impact Officer
Publicis Groupe announced the appointment of Nannette LaFond-Dufour as Chief Impact Officer. In this newly created global role, Nannette will be responsible for driving immediate impact across the Groupe’s long-term […]
The Branding and Design Consultancy Carré Noir Bucharest (Publicis Groupe Romania) announces a new leadership team
Carré Noir Bucharest, the branding and design consultancy part of Publicis Groupe Romania, with 50 years of international experience and a portfolio of clients such as Dacia, City of Paris, […]
Publicis Groupe bought Practia
Publicis Groupe acquired Practia, one of Latin America’s leading independent technology companies and provider of digital business transformation services. Practia will become part of Publicis Sapient, Publicis Groupe’s digital business […]
Demet Ikiler joins Publicis Groupe as COO EMEA; reinforcing regional leadership
Publicis Groupe announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region. Demet joins after over […]
Publicis Groupe Announces Advertise BG Acquisition in Bulgaria
Publicis Groupe acquired Advertise BG, one of the leading performance marketing agencies in Bulgaria. The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to […]
Publicis Groupe Acquires VIVnetworks to Create World’s Largest Performance-Driven Affiliate Marketing Solution
Publicis Groupe announced the acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe. With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps […]
“New World”: Saint-Gobain leading the way in light and sustainable construction
Saint-Gobain is launching its new global brand campaign, “New World”, which aims to establish the Group’s vision as the worldwide leader in light and sustainable construction. This campaign, produced with […]
Publicis Groupe acquires Profitero
Publicis Groupe announced it aquires Profitero, leading SaaS global ecommerce intelligence platform helping brands accelerate commerce sales and profitability. Profitero’s solutions provide actionable insights and product visibility to more than 4,000 […]
Publicis Groupe Named Ad Age’s First-Ever Holding Company of the Year
Publicis Groupe has been honored as Ad Age’s Holding Company of the Year in the publication’s annual A-List and Creativity Awards. 2022 marks the first year that Ad Age has […]