Tag: Publicis Media
IAA´s Romanian Chapter – new board and censors commision
IAA Romania´s General Assembly elected a new Board and a new Internal Censors Comission for the 2024-2026 term. The election of the Board and Censors Commission also marked the start […]
Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign […]
Snap Inc., Alter Agents and Publicis Media – new data on AR in consumer shopping
Snap, Inc., Publicis Media and Alter Agents today released the findings of new research into the influence of augmented reality (AR) on the way people shop and engage with brands. […]
Spark Foundry launches in Romania, with Valeriu Galani as leader
Publicis Groupe Romania announces the launch in Romania of Spark Foundry, company that will have Valeriu Galani as its Business Leader. Over time, Valeriu – that, previous to the Spark […]
Lauren Hanrahan – appointed CEO of Zenith US, Moxie and MRY
Publicis Media has announced the appointment of Lauren Hanrahan to the role of CEO of Zenith US, Moxie and MRY. In this remit, she will be responsible for delivering transformation […]
Publicis Media agencies named a Leader and a Strong Performer in a Forrester study
Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select […]
Publicis Media Sport and Entertainment (PMSE) announces new global leadership
Publicis Media today announced new leadership for its dedicated sports marketing and entertainment offering, Publicis Media Sport and Entertainment (PMSE), which sits within the organisation’s global Content practice. Ben Cronin […]
Publicis Media aligns EMEA & APAC markets under unified leadership
Publicis Media announced an unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. This role expands […]
Publicis Media launches global commerce capability to manage the intersection of media and marketplaces
Publicis Media announced the launch of Commerce as a Publicis Media global practice dedicated to spearheading a comprehensive capability spanning commerce strategy, media and marketplace investment, as well as content […]
Chris Boothe takes over as Global Brand President at Spark Foundry
Spark Foundry recently announced the appointment of Chris Boothe to the role of Global Brand President, effective immediately. Boothe, who currently serves as CEO of Spark Foundry USA, will focus […]