Tag: relationships
Marketing in a multinational versus an agency – the power of challenges and perspectives
After 12 years at a leading multinational, which played a key role in my professional development, the transition to an agency came with a number of challenges, but also with […]
ustwo appoints Caroline Sparkes as Executive Growth Director for Europe
Independent digital product and service studio, ustwo, has appointed Caroline Sparkes as Executive Growth Director, Europe. Caroline joins ustwo’s European leadership team and will be focused on business development; reporting […]
Ruffles / PepsiCo resets relationships and male marketing in Mexico with ‘Unleash Your Flavor’
Ruffles’ new campaign, created by New Macho, the male marketing specialist division of BBD Perfect Storm, delivers on the brief to show men are their most attractive when they are […]