Tag: report
Zenith: Luxury advertising, led by hospitality brands, is rapidly shifting towards digital media
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands, as 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according […]
WARC: Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn
WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in […]
Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth
IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market. The […]
MFB17: Romanian media market to post a 10% increase in 2017
Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The […]
2017 AME Awards to unveil 1st Annual AME Report for World’s Best Advertising & Marketing Effectiveness
The AME Awards for Advertising & Marketing Effectiveness will unveil the first-ever AME Report, a new yearly ranking of the world’s most successful networks, agencies, and advertisers according to their […]
Midas Award for Innovation Goes to FP7 / DXB and MediaVest Spark
The Midas Awards for the World’s Best Financial Advertising announced the 2016 Midas Award for Innovation and Midas Report rankings. FP7 / DXB (part of McCann Worldgroup) and MediaVest Spark earned […]
D&AD unveiled this year’s annual
In his year as president Andy Sandoz has imparted many valuable lessons. His future-facing attitude has often set him apart from the crowd and his love of the weird and […]
Media Fact Book – at the 20th edition, announces increases of 6% for Romanian media market in 2015 and 2016
Romanian media market posted, last year, the biggest increase after the economical crisis, 6%, a percentage to be maintained also this year, according to the Media Fact Book, an annual […]
New edition of Media Recap, launched by Golin and the Romanian blogger Alex Ciuca
Golin announced the launch of 2016’s edition of Media Recap, analysis that presents social media trends for the current year and the most relevant social media campaigns and events from […]
Midas Awards announces 2015 Brand Rankings Report
The Midas Awards World’s Best Financial Advertising announced the results of the second annual Midas Brand Report, a yearly ranking of the most successful advertisers according to their achievements in […]