Tag: report
ZO: Two thirds of people living in to digital markets will own a smartphone by 2018
66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia (ZO). In 47 leading countries, smartphone penetration […]
Starcom Romania launched Consumer Report 2015
Starcom Mediavest Romania launched the 2nd edition of the annual Consumer Report. The report includes relevant info on Romanian consumers, depending the stage of life they are in: Teens (adolescents […]
Grayling published the 2nd AcTrend Report
Grayling Central & Eastern European Public Affairs Group has published the second edition of its Grayling AcTrend Report. The study examined laws passed in six CEE countries – Bulgaria, Czech […]
PwC report: Digital fuels growth in Africa’s entertainment and media industry
After more than a decade of digital disruption, the African entertainment and media industry has entered a new landscape – one where the media is no longer divided into distinct […]
ZO: Mobile to drive a 19.8% increase in online video consumption in 2016
The average amount of time day people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016, predicts Online Video Forecasts […]
IAB Europe survey: Programmatic display advertising set to rise in Europe
Programmatic purchases of digital display advertising are set to increase in Europe, a new IAB Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 […]
ZenithOptimedia report: Internet use to drive 1.4% increase in media consumption in 2015
People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts report by ZenithOptimedia, people will spend an average […]
#MFB2015: Romanian media market, on the growing trend
Romanian Initiative Media, part of Interpublic MediaBrands, launched the 19th edition of Media Fact Book (MFB), the only analysis offering a complete and objective x-ray for the Romanian media industry. […]
gemiusAdMonitor: In Romanian online campaigns, more clicks come from women than men
In Romania, women are generating a bigger click rate than men, young people are more active online compared to the other age segments and users with medium education interact the […]
World Press Freedom Index 2015: Decline on all fronts
Reporters Without Borders (RSF) World Press Freedom Index is ranking the performance of 180 countries considering a range of criteria that include media pluralism and independence, respect for the safety […]