Tag: repositioning
They changed the world. Not the shirt.
Autumn 2015 marks a turning point in the history of the lifestyle fashion brand GANT. In collaboration with BETC, GANT is repositioning itself with a global advertising campaign that goes back […]
D&D Research, 15 years later – the road from “at least 2 solutions” to “cool, old school”
Romanian research company D&D Research turns 15 this year and marks the occasion with a series of novelties, from a new positioning to new work tools and a new headquarters. The […]
From MakeSense PR to MakeSense: Repositioning, 4 partners and Euro 1/4M business
Five years after its founding, MakeSense PR repositions and switches from a PR agency to a communication and content agency, adding to its portfolio services of content creation and content marketing. Founded […]
Danone launched a new brand platform on Romanian market: “Taste the life smiling”
Danone repositions in Romania, by launching a new identity campaign under the slogan “Taste the life smiling”. The campaign will be supported with TV ad, a new online communication platform www.gustaviatazambind.ro, […]
“When it matters for you”, repositioning campaign for Provident Financial Romania
Provident Financial Romania launched a brand repositioning under the slogan “When it matters for you”, campaign that will be declined on multiple marketing channels, including TV. The repositioning aims to […]
H Media Romania repositioned as digital full service agency
H Media Romania announced, in the beginning of April, its new positioning as a digital full service agency, with the image campaign “Digital Addicts”, launched on company’s Facebook page. “Digital Addicts” campaign […]
GMP Advertising made FilmOferta campaign for Romtelecom, following company’s rebranding
GMP Advertising made FilmOferta campaign for Romtelecom, rebranded not long ago in a move aiming to consolidate all its services under the main brand and dropping Clicknet name for its […]
Arnos’ image campaign, signed by Saatchi & Saatchi
Romanian Saatchi & Saatchi signs the new image campaign for Arnos, a popular pasta brand in Romania that entered, last year, in Tymbark Maspex Romania’s portfolio. The campaign, launched in […]
New Vodafone Romania brand campaign: Trust in better and we’re stronger together
Vodafone Romania launched, recently, a new brand campaign with the tag line “Vodafone brings together people that trust in better. Together, we are stronger”. The campaign is meant to represent […]
BrandTailors strategically repositioned Smartree
Romanian strategy and brand design agency BrandTailors finalized the repositioning and refreshing process of the visual expression of Smartree, Romanian HR company Smartree decided to refresh its image and positioning […]