Tag: Rodica Mihalache
Starcom launched the first netnographic study that analyses the transactions of the online communities during the pandemic
The world knows new connections. Some that it accepts, some that it doesn’t. The social nature ones transform themselves in a new civic attitude, the personal ones into a new […]
Starcom Media & TPS Engage: Sales performance can be connected to Digital OOH creatives
Connecting traditional advertising to sales performance is difficult. Especially if you have a single creative – how do you know when it burned out and people just ignored it? In […]