Tag: romanians
Study Offerista: Romanians, smaller budget when shopping for holidays than in 2023
The holidays are an opportunity to meet with loved ones, but they’re also one of the busiest shopping seasons of the year. This year, however, they bring financial concerns as […]
United Media Services: Young Romanians prefer to celebrate friendships and relationships, while the rest of Romanians enjoy birthdays, Christmas / Easter and New Year’s more
Most Romanians can’t wait to celebrate birthdays (88%), religious events (80%), the New Year (58%), etc., according to the latest study conducted by United Media Services. The survey captures the […]
United Media Services study: 40% of Romanians* use AI applications at least weekly
Romanians generally have a positive perception of artificial intelligence, it being mainly associated with the notions of robots, technology, future and innovation; the few negative aspects are related to unemployment, […]
United Media Services study: YouTube Premium, Romanians’ favourite when it comes to social media platforms paid subscriptions (31%)
In the context of Meta announcing the introduction of an ad-free paid subscription for Facebook and Instagram users, United Media Services returns to the market with a new quantitative study […]
As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign
Leroy Merlin is a brand with great ambitions and great development plans. From strategic ranges designed to surprise customers, to increasing the offer in parallel with the current needs of […]
United Media Services Study: For 1 in 2 Romanians, the winter holiday shopping starts in November or even earlier; Black Friday is a key moment to tick off some items from the shopping list
Consumer habits tell a lot about what the new trends will be and as the year comes to a closing we are not only looking back, but also at the […]
United Media Services study: 7 in 10 Romanian parents are not optimistic about the economic situation, while 1 in 3 have to tap into savings to cover back-to-school expenses
Most Romanian parents think pessimistically about the future. 7 in 10 worry about the economic situation, while 2 in 5 say they are in a more difficult financial situation compared […]
Romania: Pepsi and DDB spend The New Year’s Eve at Pro TV
For Romanians, The New Year’s Eve party has always been a special moment. If the Christmas is the quiet and more traditional celebration dedicated to the family, the New Year’s […]
Spark Foundry study: Facebook – favorite SoMe platform for Romanians
In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by the media agency Spark Foundry, a member of […]
74% of Romanians believe that exploration is important, according to a National Geographic study
National Geographic announces the premiere of new series of documentaries dedicated to cities. Starting 21st September, new episodes of “How To Build a City” and “Top 10: Art of Architecture” […]