Tag: Shopper marketing
Anton Gherca (g7): “Innovation has to live within every department and it has to be embedded in the DNA of the organization”
With 13 years of experience in the marcomm industry, both on the agencies’ side (H2O Sport Events, Graffiti BBDO, Atelier Sapte) and on the client side, at Nestle, Anton Gherca […]
Romanian g7 organized a special event on trends in shopper marketing and customer experience, ShopGrade
The Romanian omni-channel ad agency g7 organized an event, ShopGrade 2017, during which it presented the newest trends in shopper experience. The event, organized mid-November, aimed to support stakeholders in […]
Can shopper marketing be exciting?
“This is a new era and a new balance, so it demands a new formula. Shopper marketing is a significant growth area and the next biggest battleground for retailers.” This […]