Tag: sports
Serviceplan Switzerland and ZSC Lions – unusual campaign and unusual gift to thank fans for their loyalty during the Pandemic
Covid-19 prevented sports fans around the world from attending their favorite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than […]
Neogen Capital, 450,000 Euro investment in RacketPal
Neogen Capital invested Euro 450,000 in RacketPal, startup founded in London by two Romanians, from which one a former performance player. The startup helps people with a passion for sports […]
Bodyshape launched the first sports gym for the Groupe Renault Romania employees
Bodyshape Transformation Center launched a 500 square meters fitness gym dedicated to 3 200 employees that work in the new Renault Bucharest Connected headquarters. The ideas catch life and […]
NYF 2018 International Advertising Awards unveils sports competition
NYF added a new competition to their Advertising Awards powerhouse competition roster: Sports. The 2018 Advertising Awards Sports competition will honor all facets of advertising, marketing, sponsorships, and creative communications […]
FCB Lisbon signs “Cobblestone Riders” for Fuel TV
FCB Lisbon launched “Cobblestone Riders” campaign for Fuel TV, promoting an innovative new sport that provides the skateboard community with an alternative for navigating roads that are otherwise too dangerous […]
Lorand Boti Balint to handle Romanian Handball Federation’s marketing
Romanian Handball Federation (FRH) created its own marketing department, with the purpose to reconnect Romanian handball with the general public, partners and sponsors, so this sport can become again Romanians’ […]
IAB Europe: European sport fans consume more online than TV
As the summer holiday was packed with sports events, IAB Europe’s 1st report based on Mediascope’s results analyzes the way sport fans are acting online and shows that sports websites’ […]
Romanian Olympic winners, awarded by Renault Romania
Renault Romania, that supported Romanian athletes at London Olympics, awarded the ones that came home with medals, by awarding them 16 cars for the 9 medals obtained individually and on […]
Leo Burnett made the 1st Momumentary for P&G’s campaign
Leo Burnett created for P&G Romania, under the concept of P&G global campaign “Thank You Mum”, the 1st Momumentary, an inedite video material to illustrate the idea of the campaign […]
Fans’ camps, the Carlsberg way of living UEFA Euro 2012
Carlsberg, one of the traditional sponsors of European Football Championship, encourages European football fans to enjoy UEFA Euro 2012 experience, by attending to special activities that take place in Fans’ […]