Tag: Starcom Romania
Starcom Romania launches the Purchase Journey study
Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as […]
Top TV shows in Romania, according to Content Power Ratings conducted by Starcom
According to Content Power Ratings, a study conducted by Starcom Romania based on an innovative system of ranking TV programs, Romanians’ top favorite shows in February-May 2021 were led by […]
86% Romanians used natural or organic ingredients when preparing food in 2020
According to the study “The impact of the COVID-19 pandemic on food consumption”, conducted by Starcom Romania, Romanians have been thoughtful about food spending in the last year and have […]
Starcom Study: How Romanians’ consumer behavior evolved in 2020 in relation to the digital environment and technology
According to Starcom Romania’s Tech Trends 2021 study, the digital environment was significantly useful last year, helping Romanian consumers to maintain a sense of normality in their lives. All age […]
Starcom Romania launches Social Media Stars Index
Starcom Romania created through Social Media Stars Index the top of the most followed accounts in the entertainment in social media. For creating the top it was analyzed and followed […]
InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact
In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people […]
Starcom Media & TPS Engage: Sales performance can be connected to Digital OOH creatives
Connecting traditional advertising to sales performance is difficult. Especially if you have a single creative – how do you know when it burned out and people just ignored it? In […]
Programs ran by Visa in Romania help public handle their financials better
More than two thirds of the participants to the MoneyIQ financial literacy and Money Online e-commerce trainings, conducted by Visa and Junior Achievement Romania (JA) in schools, libraries and online, […]
Romanian Starcom’s HumanGraph Experience 8: Generations under the microscope
Starcom Romania continues the series HumanGraphExperience with a new infographic, “Generations under the Microscope”, in which it identifies the common points and differences when it comes of media consumption between 3 generations: […]