Tag: Staropramen
MRM // McCann is the Agency of the Year at Internetics 2016
43 trophies: 12 Golds, 24 Silvers and 7 awards in the sections of interactive campaigns. The Agency of the Year Trophy went to MRM//McCann with 7 trophies and 4 nominations. […]
Experiential marketing in the new Staropramen campaign developed by Lowe&Partners
Lowe&Partners Bucharest developed, for Staropramen, an experiential marketing campaign that entices the consumers to find the treasure of Prague. The promotional campaign is active between August 5th – September 29th, […]
Bergenbier and Staropramen entrusted their PR to 2activePR
2activePR took over, starting June, the PR duties for Bergenbier and Staropramen, beer brands belonging to Bergenbier S.A. (part of Molson Coors Central Europe). The selection of the PR agency […]
Lowe rebuilt Staropramen’s beer factory in Bucharest’s Underground
Lowe&Partners recently made a project for Staropramen, building a beer factory inside Bucharest’s Underground, in Victoriei Station, in order to create a relevant brand experience. Aura Toma, Managing Director Lowe […]
Lowe&Partners and Staropramen unleashed Prague’s spirit in Romania, with SoundCzech festival
Staropramen unleashed Prague’s spirit in Romania, with the SoundCzech festival, a series of 10 Czech contemporary music concerts, organized together with Czech Center in 3 Romanian towns. During the festival, […]
Lowe&Partners and Initiative bring Prague closer to Romanians, with Staropramen
Lowe&Partners and Initiative bring Prague closer to Romanians, with the launch of the newest beer brand from Bergenbier’s portfolio, Staropramen. The campaign starts on July 29th, through a series of […]