Tag: storytelling
Madalin Munteanu, Pandorra Story Style: AI is a game-changer in terms of efficiency and impact in our campaigns
AdHugger continues its series about the Romanian PR industry with Mădălin Munteanu, Communications Manager at Pandorra Story Style, discussing about how the agency sees the landscape at this moment, the […]
Mihai Mija: I help co-create activations and experiences that resonate authentically with the audience while also driving real results for the brand
He is the founder and Brand Partnership Director of the Colorcodes agency. With 16 years of experience in the field of events, Mihai Mija is a curator and facilitator of […]
Made for people who hate ads: Aggy Media launches as a content production studio
Aggy Media announced its official launch backed by Global Experience Design Company, Imagination. A dynamic content studio, Aggy Media, offers innovative solutions for brands seeking impactful social media engagement, specializing […]
Celebrated Editorial Leader Brandon Porter Joins Nomad Editing Company
Signalling an exciting new period of growth, Nomad Editing Company is welcoming acclaimed LA-based editor Brandon Porter as its latest Partner. Formerly a ten-year veteran of Whitehouse Post, he will join fellow […]
Cristiana Belodan (Oxygen): “I consider advertising transformed a lot, switched from storytelling to fast food consumption”
Cristiana Belodan joined Romanian Oxygen as Strategy & Transformation Director. Her responsibilities include integrating all resources under the company’s new positioning as a full-service agency, developing and strengthening Oxygen’s services, […]
Godiva launches a modern campaign that instills wonder into the everyday
Godiva launches a modern campaign that instills wonder into the everyday through innovative chocolate storytelling. The Graft’s Vicky Lawton, shoots Godiva into the realm of fresh narrative storytelling with 5 […]
Brown Thomas launches its first brand film with an epic love story
Iconic Irish department store, Brown Thomas, unveils its first brand campaign with an epic love story directed by Banjoman Films director Dermot Malone. The cinematic two-minute film, ‘Belong Together’, packs […]
Achim Rietze (Google ZOO): “The best EFFIE cases were simple in their storytelling and powerful in tying back the results to the objectives”
In 2001 Achim Rietze started his career at Y&R, before joining Jung von Matt in 2006. According to the ‘Big One’ the ‘most-awarded creative agency across all media and the […]
WIAD 2018 – chatbots, technology, case studies and inspiration
After an edition in Iasi, WIAD came back to Bucharest, re-becoming the capital of the information architecture in Romania. The conference, organized locally by Grapefruit and found at the seventh […]
From storytelling to storyliving – The Young Lions Storytelling Academy
Among the novelties of the 61th Cannes Lions Festival, we counted The Young Lions Storytelling Academy, joining the series of Roger Hatchuel, Planners, Account Executive, Media, Creative or Young Marketers […]