Tag: studies
Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The […]
New training programs for Romanian ad people from UAPR and EACA
UAPR (Romanian Association of Advertising Agencies), in partnership with EACA International School of Advertising and Communications, are organizing, in Romania, between May 9th-27th, a series of 5 trainings for advertising […]
IAB Forum – Studies on Romanian internet users and digital’s impact over brands
More studies on Romanian internet user’s comportament and on the impact digital has over brand objectives will be presented during 2013 edition of IAB Forum Romania. At the 3rd edition […]
Esomar MeetUp Romania: Spender or Saver?
The 3rd edition of ESOMAR MeetUp Romania, in partnership with Marketing Faculty from Romanian Economic Sciences Academy, took place recently, with Romanian and international speakers answering a series of questions […]
Romanian Kinecto developed an online platform that will revolutionize marketing research
Kinecto developed ZappiStore, an online marketing research platform that aims to democratize this marketing branch and make it more accesible for small and medium companies, that cannot afford financing classical […]
According to studies, Romanians celebrated Valentine’s and spent more on presents
According to info released by Romanian 2Parale, PayU Romania and Reveal Market Research, Romanians celebrated this year’s Valentine’s Day and spent more money on presents, buying them both online and offline. […]
Jack Myers will launch Myers 2010-2020 Media Trends Report in July
Jack Myers will launch, on July, Myers 2010-2020 Media Trends Report. According to an email from the author, “the advertising and marketing communities, regulatory officials, consumer electronics companies, Microsoft, Apple, […]
Downward trend in radio audience and press circulation in Romania, according to the latest SAR and BRAT studies
The spring wave of the Radio Audience Study (SAR), from IMAS and Mercury Research and covering the period between January 11th – May 2nd 2010, shows the total number of […]