Tag: study
Customer Centricity: Measuring Customer Satisfaction Alone Is Not Enough
Many customer-centric companies use the Net Promoter Score (NPS) or other methods to measure customer satisfaction. But measuring alone is not enough. A study by the customer experience management platform […]
IAB Europe AdEx 2021: Double-digit digital advertising growth across all markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, unveiled digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital […]
Alfi study: 1 in 4 Senior Advertising Executives expect dramatic growth in budgets over the next year
New research from Alfi , an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth. […]
Wunderman Thompson publishes a new analysis on metaverse
Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats […]
Retail Therapy: Virtual Clothing Substitutes Online Impulse Purchases
Despite increased unemployment and economic difficulties during the pandemic, internet spending continued to set new highs. For example, the share of retail transactions conducted online in the United Kingdom increased […]
Eye-tracking study confirms that high impact formats outperform standard display
High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech company Adnami and attention technology specialist […]
Colliers: Romanian real estate investment market still has the resources to cross the 1 billion euro milestone in 2022
Given the high activity levels seen at the start of the year, with several deals already closed or signed in the first month, investment volumes in Romania could finally exceed […]
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
Dentsu study: Inread Video generates more than twice the attention vs Social Media
Teads, the global media platform, has collaborated with dentsu international on the release of its latest research in Attention Economy which shows premium publishers drive higher engagement than social media. […]