Tag: subtitles
Potato chips crunching used by Lay’s Chips to activate YouTube subtitles
In their newest campaign, Lays Potato Chips have released a plug in for Google Chrome that detects the sounds of crunching chips and automatically turns subtitles on for the YouTube […]
Research: Long-form social video engagement is mostly driven by subtitles
Strategic use of trailers and subtitles – sometimes individually, sometimes combined, sometimes not at all – can significantly increase views, completion of and or engagement in long-form video content on […]