Tag: Super Bowl
Dana Bulat (United Media Services): “The quality has always prevailed in front of the quantity”
During the 65th edition of the international festival of creativity Cannes Lions this year, 4 Romanian advertising people were part of the juries choosing the shortlists in 4 contest categories. […]
Doritos called on global crunch crusaders to crash Super Bowl 50
PepsiCo’s Doritos brand invites fans around the world to create an original television commercial for a chance to win a $1 million USD grand prize and an exclusive opportunity with […]
Skittle fights, settled with arm wrestling, in DDB Chicago’s ad for Super Bowl
Skittles attacked Super Bowl and, this year, broadcasted during the American football final, its first ad. The ad was created by DDB Chicago and appeared at the end of a quarter that […]
David & Goliath sets up Pierce Brosnan with the Perfect Getaway
The advertising agency David&Goliath signs Kia’s Super Bowl “The Perfect Getaway Vehicle” campaign, that has Pierce Brosnan as star. The campaign includes multiple components, like TV, cinema, digital and social media, […]
Extreme Makeover for Super Bowl 2014
A team of Israeli creatives including Orel Bitan (Copywriter), Idan Gilboa (Art director) and Tal Menkes (Copywriter) worked together to write, produce, film, direct and edit the Extreme Makeover ad, […]
Kantar: Top 10 Super Bowl ads returned 113% media investment and had a 267% increased viewership
Kantar Video – division of WPP’s insight, information, and consultancy network Kantar – released the results of a comprehensive study of online video viewership and social activity from Super Bowl […]
Nielsen: Audience of over 111M for Super Bowl 2011
According to preliminary results from The Nielsen Company, Super Bowl broadcast on FOX had an average audience of 111 million viewers, surpassing last year’s Super Bowl, and thereby breaking the […]
Nielsen: Super Bowl – advertisers battle to keep people glued on tv
Super Bowl is both a sport event and an advertising event, during which advertisers battle to keep viewers glued to the TV for the commercial breaks.
News @ news
Mattel launches online Valentine’s campaign to reunite Barbie and Ken, after their break-up seven years ago, Brand Republic informs. The toy dolls were separated on Valentine’s Day 2004 after more […]
2/3 Americans will watch Super Bowl, 60% are waiting for the ads
Around 70% of the Americans will watch Super Bowl this year, most of them together with the family and friends, according to a Harris Poll realized by Harris Interactive. When […]