Tag: survey
WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]
Impact.com research shows shifting power dynamic, with influencers in the mid of brand-consumer relationship
impact.com, in partnership with WARC, released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers […]
Consumer Survey: Smartphone Purchase Intenders are Challenging Purchasing Cycle
Teads, The Global Media Platform, announced the results of its latest consumer survey in partnership with GWI. The global research, the largest ever run by Teads commissioned in 17 markets, […]
European eCommerce revenue to hit $465B in 2021, up 30% Amid Pandemic
The COVID-19-led boom in online sales has caused an impressive growth of the European eCommerce market, both in terms of revenue and the number of users. According to data presented […]
Romania’s M&A market recovering after COVID-19, KPMG survey reveals
The second edition of the KPMG publication “The M&A Landscape in Romania” shows increased optimism among stakeholders, who expect further growth in Mergers & Acquisitions (M&A) activity in Romania in […]
Business Leaders’ survey: Data More Important Since Coronavirus
Pexels – CCO Licence In a recent survey conducted by Teradata and Vanson Bourne, business leaders cited the COVID-19 pandemic as a prime reason for their increasing reliance on data […]
Colliers: Most of the companies continue to hire people and expect to get in a better shape during 2021
Nearly three-quarters of landlords and tenants in the office market believe that the Covid-19 epidemics will continue to affect their operations and the overall business evolution will become satisfactory either […]
Zenith: Auto adspend to fall more than twice as fast as the market
Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit […]
Admixer survey shows how COVID-19 affected the Eastern European Advertising Industry
In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the Eastern European advertising market. […]
Channel Factory Survey: Consumers go to YouTube for uplifting content during COVID-19
Channel Factory, a global technology platform that maximizes both performance efficiency and brand suitability for advertisers on YouTube, today announced the results of a new survey that shows that people […]