Tag: technology
DDB Chicago used AR and innovative packaging to promote McDonald’s sponsorship of FIFA World Cup
DDB Chicago and The Marketing Store worked together to create 12 new packaging designs for McDonald’s fries, each representing a different artist’s passion for the world’s biggest soccer tournament. This came after, […]
Microsoft, Cannes Lions’ technology innovation partner
Cannes Lions will take its shortlist exhibitions into the digital realm with Microsoft acting as its Technology Innovation Partner. The three year collaboration aims to bring delegates’ digital festival experience […]
Saatchi & Saatchi Fallon Tokyo created “Wink & Smile” for Godiva, using facial recognition tech
Before the clicking and tapping of social media messaging, perhaps the oldest and most personal way people communicated was through the expression on one’s face while standing in front of […]
Over 20 apps and business solutions to be launched at Internet & Mobile World 2013
Internet & Mobile World 2013 (IMWorld 2013) will be the place where there will be launched over 20 apps and business solutions dedicated to big companies, online stores owners and […]
How to Web 2013 – themes and speakers
How to Web 2013 will take place around a key concept “Let’s grow together” , that aims to put in perspective local and regional tech industry’s development during the next […]
New technologies and new usage habits for Romanian consumers
GfK Romania made an online study to acknowledge how familiar are new technologies (such as cloud storage, Google glasses or electronic wallet) to Romanians and how used are they. According […]
Deloitte TMT Predictions 2013: Triple number of LTE subscribers, mobile advertising – up 50% and TV to start implement 4K tech
Smartphones sales volume will reach to a the record level of 1BN in 2013, mobile advertising will focus on tablets and smartphones and over 90% of users passwords will prove […]
Lowe&Partners and VEKA teamed with Ionut Iftimoaie in a viral campaign for Veka windows
Lowe&Partners is responsible for “Champion of my Soul” song dedicated to Ionut Iftimoaie by a misterious woman. The video is a hit over the internet for over a week and […]
Graffiti PR signs the newest UPC campaign – Tech School educational platform
Graffiti PR signs the newest UPC campaign by launching Tech School platform, an innovative educational program initiated by UPC Romania. The campaign includes an online component, with the central elements represented by […]
Deloitte: Top media trends in 2012
The old and the new continue to work together in the media industry, as some traditional channels maintain a strong foothold among consumers’ preferences, while new technologies gain speed and […]