Tag: Teddy Dumitrescu
Publicis and Digitas Romania launched the Digital Health Index
Publicis and Digitas Romania, with the support of The Data Intelligence Team from Publicis Groupe Romania, have developed the Digital Health Index, a proprietary tool to measure brands health in […]
DIGITAS launches in Romania under The Publicis Group umbrella
Publicis Romania announced the launch of Digitas Romania, connected marketing agency. Leveraging comprehensive data, technology, creative, media and strategy, Digitas aims to deliver ambitious outcomes via connected solutions that include […]
Publicis consolidation in Romania – synergies and proactive actions for Group’s clients
In 2012, Publicis Groupe bought Publicis Bucharest and set up Publicis Communications Services Bucharest; this year, it continued consolidation, by acquiring Zenith Romania and, most recently, the majority stake in affiliate […]
Publicis Groupe acquires majority in affiliate agencies on Romanian market, appoints Teddy Dumitrescu Country Chairman
After it made the first steps last year by buying Publicis Bucharest and setting up Publicis Communications Services Bucharest, Publicis Groupe continues its consolidation in Romania and acquired the majority stake […]
Digital and PR, new focus areas for Publicis in Romania
The digital and PR sectors are the new areas on which Publicis will focus in Romania, after 51% of Publicis Romania shares were brought by Publicis Conseil Paris. As announced […]
Publicis Groupe consolidates operations in Romania
Publicis Groupe has acquired three long-term affiliate companies in Romania and merged them into an integrated agency, Grupul Publicis Communications Services Bucharest, according to a press release. The single agency, […]
Romanian mavericks who started Romanian advertising
Today, during a panel organized at Zilele Biz, the Romanian advertising industry’s mavericks spoke about the beginnings of local marcom and their first “adventures” in the world of advertising. The […]
MediaIQ study: McCann Erickson, most mentioned in Romanian media in the last 6 months
According to a monitoring report realized by MediaIQ, McCann Erickson was the most mentioned communication group in Romanian media,with 153 apparitions in the 780 media sources monitored during the last […]