The World Federation of Advertisers

2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its […]

April 27, 2017April 26, 2017 Cristina Blanaru Business, Creativity, Digital & Media, Marketing, Studies

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Tag: The World Federation of Advertisers

2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics