Tag: Traction
#BornAndré – campaign for Citroen at 100 years
Citroën, and their agency Traction (BETC), launched #BornAndré, on the official 100th birthday of the Citroën brand, paying homage to founder André Citroën. Citroën is a « human centric » brand, […]
Citroen and Traction introduced Seetroën, glasses against motion sickness
Citroen and its agency, Traction (BETC), introduced Seetroën, the firstglasses against motion sickness, as the French car manufacturer decided to make travelling more comfortable. Motion sickness is a common condition that […]
Citroen assigns its global communications accounts to Traction (BETC Group)
French automobile brand Citroen assigned its global communications account to the biggest French advertising agency, BETC Group, with the account to be handled through a dedicated, integrated and international unit […]