Tag: TV
Regional campaign for home deco fans, from Vivre and Graffiti BBDO Romania
Graffiti BBDO created the new regional campaign “Vivre – It’s from Vivre”, which dramatizes the moment of a new acquisition for a home and presents it as a love-story, in […]
China to be Country of Honor at MIPCOM 2018
MIPCOM announced China will be its 2018 Country of Honour, at the world’s entertainment content market scheduled to take place in Cannes, France, from 15-18 October. “China has now emerged as […]
Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated
Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The […]
Pro TV Romania appointed a new Head of Corporate Communication & PR
Starting November, Cornelia Sofronie Pitigoi joined Pro TV’s marketing team as Head of Corporate Communication and PR. Cornelia has over 14 years of experience within Procter & Gamble, where she […]
Director Mehdi Norowzian joined Feel Films
Commercials, film and TV production company Feel Films is delighted to announce that the hugely talented and multi-award winning director Mehdi Norowzian is joining its roster. Named as one of the […]
IAB: European online advertising surpasses TV, record annual spend: €36.2BN
IAB Europe announced, at the 10th edition of its annual Interact conference, that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV […]
Phoenix Media launches SETI, the first measurement and planning tool in digital OOH
Phoenix Media, the leader of the outdoor digital market, continues it series of innovation in terms of OOH and launches the first planning programmatic app. SETI (Integrated Traffic Extended System). […]
Study: TV Commercials, avoided by 80% of Romanians
Romanian consumers are avoiding the TV commercials, with 80% of them switching the channel during the commercial breaks, a study by iSense Solutions shows. The study was presented during Digital Marketing Forum, […]
ZO: Global mobile advertising spending to overtake desktop in 2018
In 2018, mobile advertising will overtake desktop and account for 50.2% of all internet advertising, according to ZenithOptimedia (ZO)’s new “Advertising Expenditure Forecasts”. Mobile advertising will total $114BN in 2018, […]
mediaTrust: Blue Air – most visible airline in Romanian advertising in 2015
Blue Air is the airline with the highest visibility in a top of most advertised airlines in Romanian media compiled by mediaTrust (covering January 1st – July 31st and based on the […]