Tag: TV
Publicis and Orange launched a new communication campaign for Colibri subscriptions
Publicis Bucharest and Orange launched a new communication campaign for Colibri subscriptions, that continue the idea “wherever you have internet, you have inspiration”, illustrating dynamically the way mobile internet helps […]
Strauss Romania launches “Your Doncafé moment” campaign
Launched by Strauss Romania, the new campaign for Doncafé is mainly targeting women and specially working mothers, one of the main segment for Doncafé’s brand communication. Thus “Your Doncafé moment” […]
Ford C-Max rolls out smoothly on hybrid market
To launch Ford C-Max Hybrids with the goal of breaking through the Prius-dominated hybrid market, Team Detroit introduced a series of broadcast spots, short brand films and other cross-media campaign […]
Study: Romanian politicians like being on TV
Romanian politicians Aurelian Pavelescu, Dan Diaconescu, Mihail Neamtu and Corneliu Vadim Tudor are the political leaders most present on TV in September, according to a media TRUST monitoring report covering […]
Adevarul Holding: changes in management and no approval for TV licence renewal
Adevarul Holding, that just changed its owner, undergoes now a series of changes at personnel level, with a new administrator and COO appointed and HR manager quitting, Paginademedia.ro informs. […]
Cable Direct and TVH2.0 – sales partnership starting October 10th
Cable Direct, partly owned by Sony Pictures Entertainment company, closed a deal with Mass Media Romania de Maine S.R.L and will be the exclusive ad sales representative for TVH 2.0 channel. […]
Rusu+Bortun sign the campaign for Digi Life and Digi World Romania
Rusu+Bortun launched the campaign “Conversations get to life” for Digi Life Romania and Digi World Romania. Digi Life and Digi World are the 2 new documentaries TVs owned by RCS&RDS that started […]
TVR: Constitutional Court cancels the actual management; restructuring process to continue
Romanian Constitutional Court admitted a request from PDL (Romanian Democratic Liberal Party) related to the actual members of SRTv’s management board, as the party is not represented in the board, […]
Publicis Bucharest developed the new Orange campaign for Cangur subscription launch
Publicis Bucharest and Orange Romania refreshed “Animals” communication campaign with a new concept, in line with the business strategy for the postpaid business: people are different and have different communication […]
Dacia, Ford and Renault – most present in traditional media, BMW – 2nd in online
Dacia, Ford and Renault are the most present car brands in traditional media, while BMW entered in online ranking directly on the 2nd place, according to a Mediafax Monitoring study. […]