Tag: UK
AA/WARC: 2018 UK ad spend hits €27.5 (£23.6)bn following 9yrs of growth
UK ad spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record […]
Carlsberg launches its new Danish Pilsner by sharing some of the Mean Tweets written about its old beer
Carlsberg has marked the launch of its new Carlsberg Danish Pilsner in UK by sharing some of the meanest things people have tweeted about its old beer in a bold, […]
The Times and The Sunday Times revealed new brand campaign
The Times and The Sunday Times have launched their integrated Politics. Tamed. advertising campaign to reinforce the newspapers’ commitment to keeping readers well informed in confusing times. The full brand […]
Framestore Pictures directed the latest spot for The Times and The Sunday Times
Ever thought that the goings-on in the House of Commons sometimes resembles that of a noisy zoo? You’re not alone. News UK’s agency, Pulse Creative, approached Framestore Pictures’ BAFTA-winning director […]
GambleAware appoints M&C Saatchi to develop Safer Gambling advertising campaign
GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. In UK, Broadcasters and gambling industry groups drew up proposals for a major responsible gambling […]
MSQ Partners launches Got 5? campaign for The Electoral Commission
MSQ Partners has launched a new integrated campaign for The Electoral Commission to encourage voter registration for the upcoming 2018 local elections in May. MSQ Partners were tasked to create […]
Mindshare strengthens its e-commerce and creative offering with two new appointments
Mindshare UK, part of WPP, announces that it has appointed Daniel Da Costa to the role of Strategy Director and Yulia Livne to the role of eCommerce Director. Daniel will […]
WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year
A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools […]
UK advertising expenditure, up 1.3% in Q1
UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC […]
The Duke and Duchess of Cambridge joined the Warsaw–London Bridge launch at The Heart
The Duke and Duchess of Cambridge met Poland’s rising tech scene at The Heart Warsaw, recently opened business hub with panoramic view of the capital. The Royals took part in […]