Tag: UM
Accenture selected UM as strategic media planning and buying partner
Accenture selected UM (division of IPG Mediabrands) as its strategic media planning and buying partner to further enhance Accenture’s digital- and mobile-first strategy and commitment to innovation. Making meaningful connections demands responsiveness–offering […]
Victor Croitoru, promoted Regional Strategy Director for IPG Mediabrands Central Eastern Europe
With over 12 years of experience in media as part of UM Romania (McCann Worldgroup Romania), Victor Croitoru was promoted and takes over as CEE Regional Strategy Director for IPG Mediabrands, media group […]
Romanian NGO and McCann Romania fight cancer with “Pin the Ribbon”
MRM Romania, McCann Bucharest, UM Romania and McCann PR, together with Renasterea Foundation – NGO that launched in Romania, in 2001, the prevention program against breast cancer, launched “Pin the Ribbon” campaign, […]
IPG Mediabrands launches Cadreon for CEE
Initiative Media, BPN Romania and Universal Media, part of Interpublic MediaBrands, announced recently the launch of Cadreon, new programmatic buying hub localized in Hungary and which will service Central and East […]