Tag: US
The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines
To reach vaccine hesitant individuals across the country, creative agency Pereira O’Dell worked pro bono to develop the creative platform, “It’s Up To You.” The Ad Council and COVID Collaborative […]
Industry spotlight on diversity leads to strong growth for Brand Advance
Brand Advance, the first global diversity media network, has seen a surging demand for its services following agencies and brands pledge to tackle inequality within the industry. Founded by Chris […]
Admix Expands Into US And EMEA With Major Hires from Google and Spotify
Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of […]
Programmatic OOH platform VIOOH enters US market as report confirms critical role in the future of digital ad strategy
Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, […]
US: Red Kap asks the nation to “Fire Up The Skillets” by buying breakfast for thousands of pandemic truck drivers
Red Kap, a brand of affordable and innovative workwear, asks Americans to join them in thanking front-line truckers nationwide with the launch of The Trucker Tab. During the COVID-19 pandemic, […]
FCB Is Crazy About the Odds in Its First Campaign for Unibet
FCB New York, in partnership with Unibet – a premium online gambling operator – today announced that it has launched a new campaign entitled “Crazy About the Odds.” The work […]
Claritas study: Average Asian American household Makes $116,319, +36.9% income than the typical U.S. household
Claritas, LLC, a marketing leader that helps companies find and win their best customers, just unveiled a new report, The Asian American Market Report. This report provides never-before-available insight into […]
WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year
A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools […]
Historic US Cyber Monday: Over $3BN in total digital sales
comScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 30 days of the November-December 2015 holiday season. For the holiday season-to-date, $27.9 billion has been […]
comScore: +14% in 2015 – to $70BN – for US Holiday digital commerce spending on desktop and mobile
comScore, global media measurement and analytics company, reported its official spending forecast for November-December 2015 holiday season. According to this forecast, total online retail spending will reach to $70.1BN, up 14% compared to previous […]