Tag: viewability
Adverty’s multi-patented and in-game viewability tech BrainImpression™ available within Oracle Moat
Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad […]
ABC to manage viewability principles following the merger of TAG and JICWEBS
Following the merger of TAG and JICWEBS, Joint Industry Currency (JIC) ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development. […]
2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics
The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its […]
comScore introduces free viewability measurement to broaden trust across global digital ad market
comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability […]