Tag: WARC
WARC: +3.7% UK adspend growth forecast for 2017, despite Brexit
UK’s adspent growth will be of 3.2% in 2017, despite Brexit, predicts AA/Warc Expenditure Report, which just released the data for Q3 2016, the first full quarter after country’s vote to […]
The rise of “dark social”, the place marketers cannot come after you
According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research […]
Dana Anderson to chair Warc Innovation Awards 2017
Warc’s Innovation Awards 2017, recognizing innovative thinking that delivers tangible results, will be chaired by Dana Anderson, Senior Vice President and Chief Marketing Officer of global snacks company Mondelēz International. […]
Warc’s Consensus Ad Forecast: Global advertising spend growth to slow next year
The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows […]
Warc launched 2017 Innovation Awards
Warc launched its 2017 Innovation Awards, a global search for effective innovation in marketing with a $10,000 cash prize fund for the winning papers. The Warc Innovation Awards seek innovative […]
McCann Romania’s Rom campaign wins $10,000 Warc Prize for Innovation
McCann’s Rom campaign won $10,000 Warc Prize for Innovation in 2012, as American Rom beat competitors from 23 countries to claim prize awarded by Warc, the global marketing information service, for […]