WARC’s Global Advertising Trends

WARC’s Global Advertising Trends: Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion’s share

WARC has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn. This is almost double the $885m in expected investment this year, equal […]

April 25, 2019 Cristina Blanaru Digital & Media, Marketing, Studies

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Tag: WARC’s Global Advertising Trends

WARC’s Global Advertising Trends: Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion’s share