Tag: Yves Saint Laurent
Dua Lipa stars in new TVC created by BETC Etoile Rouge for Yves Saint Laurent Beauté’s Libre
For Yves Saint Laurent Beauté, the award-winning Nigerian-British director Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn […]
Lenny Kravitz, in an ad for Y from Yves Saint Laurent
The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. […]
BETC Etoile Rouge & Yves Saint Laurent Beauty launch internationally “Abuse is not Love”
According to the United Nations data, a woman is killed by their partner every three days in the United States. This alarming statistic is part of the global crisis of […]
Zoë Kravitz, in a new campaign for Black Opium, signed by BETC Luxe
BETC Luxe and General Pop continue their collaboration with Yves Saint Laurent Beauty via a new global communication campaign for Black Opium, a perfume launched in 2014 that is today ranked […]
BETC Luxe & General Pop sign a new Mon Paris campaign for Yves Saint Laurent Beaute
BETC Luxe is Yves Saint Laurent Beauté’s global agency for all its fragrances. Together with General POP, they are launching their first ever film for the iconic perfume Mon Paris. It […]
Yves Saint Laurent releases the anthem of the Generation Y
For the first time in a while, Yves Saint Laurent is launching a fragrance; it is called Y and is a male one made for the Generation Y. The product is introduced […]