Tag: Zenith
Zenith: Demand for new smartphones and 5G to fuel 4.5% annual growth in telecoms adspend to 2023
Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according to Zenith’s Business […]
Zenith: Ecommerce and video fuel faster-than-expected recovery in global adspend
The global ad market has recovered more rapidly than expected from the severe slump in Q2 caused by the coronavirus pandemic and is now forecast to shrink by 7.5% to […]
Zenith: Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6%
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, […]
Zenith: Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, Zenith projects growth to slow from 17 % to 9 % a year. Internet advertising will account for 52 % of global advertising expenditure […]
Zenith: Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is […]
Zenith launches global culture initiative on Blue Monday
Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith […]
Zenith wins global media business for Lactalis
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win […]
Zenith: Personal and targeted communication is driving ad growth; US$100bn potential for global e-commerce advertising
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalized and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published today. With advertisers […]
Zenith: 65% of digital media to be programmatic in 2019
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend US$84bn programmatically next year, up […]
Zenith: Brands must reorganize to maximize e-commerce growth
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities, this is the key finding […]